This political odd year will contain more presidential candidate advertisements than ever before (in an odd year). As primaries move up and candidates battle for frontrunner positions, political commercials are likely to hit airwaves in the third and fourth quarters of this year, meaning if they haven’t infiltrated our TV sets yet, they soon will.
Republican Mitt Romney and Democrat Bill Richardson began airing commercials in Iowa back in June. Iowa’s January caucus should reveal the effectiveness of each campaign. We’ll anxiously await the outcome.
Advertising executives expect the political broadcast spending to reach $600 million in 2007 – the largest amount spent on advertising in an odd year.
One media buyer believes the national networks could see an increase in ad spending earlier than usual because so many key states are moving primaries to the Super Duper Tuesday, including California, Georgia, Illinois and New York. http://money.cnn.com/2007/06/25/news/companies/politicalads/index.htm
Secondary candidates are likely to escape a lot faster than before as 2008 approaches. With the primaries occurring early, America will know who’s really in the race.
2008 spending could even top last year's record of $2.3 billion since neither the incumbent president nor vice president is running for president. Next year will host a competitive, hence, expensive, campaign for the general election.
As a Journalism – Advertising major, I’ve been following the political campaigns in the media closely. The advanced airing of political advertisements gives an advantage those candidates that can afford and have been able to afford to make their campaign evident in the media, allowing more voters to be aware of their positions. It’s advantageous to any candidate that can communicate his/her campaign early on and consistently enforce the message across all media throughout the year.
Perhaps, this early onset of political advertisements and the money invested in these advertising campaigns reveals that the UW CollegeDems aren’t the only ones waiting for a better America. 2008 will prove to have a dramatic effect on the presidential race, so if candidates have the opportunity to penetrate their campaigns through the media sooner than ever before, they need to take advantage. American needs to be aware of what type of administration will replace the current “situation,” and what better way than through our TV screens – the most effective form of advertising.
Republican Mitt Romney and Democrat Bill Richardson began airing commercials in Iowa back in June. Iowa’s January caucus should reveal the effectiveness of each campaign. We’ll anxiously await the outcome.
Advertising executives expect the political broadcast spending to reach $600 million in 2007 – the largest amount spent on advertising in an odd year.
One media buyer believes the national networks could see an increase in ad spending earlier than usual because so many key states are moving primaries to the Super Duper Tuesday, including California, Georgia, Illinois and New York. http://money.cnn.com/2007/06/25/news/companies/politicalads/index.htm
Secondary candidates are likely to escape a lot faster than before as 2008 approaches. With the primaries occurring early, America will know who’s really in the race.
2008 spending could even top last year's record of $2.3 billion since neither the incumbent president nor vice president is running for president. Next year will host a competitive, hence, expensive, campaign for the general election.
As a Journalism – Advertising major, I’ve been following the political campaigns in the media closely. The advanced airing of political advertisements gives an advantage those candidates that can afford and have been able to afford to make their campaign evident in the media, allowing more voters to be aware of their positions. It’s advantageous to any candidate that can communicate his/her campaign early on and consistently enforce the message across all media throughout the year.
Perhaps, this early onset of political advertisements and the money invested in these advertising campaigns reveals that the UW CollegeDems aren’t the only ones waiting for a better America. 2008 will prove to have a dramatic effect on the presidential race, so if candidates have the opportunity to penetrate their campaigns through the media sooner than ever before, they need to take advantage. American needs to be aware of what type of administration will replace the current “situation,” and what better way than through our TV screens – the most effective form of advertising.
3 Comments:
I would expect that along with increased spending on advertising would come increased venues (can you say youtube videos?) in an attempt to reach as many people as possible.
The disheartening fact is that sometimes the canidates with the best message can't afford to spread it. The amount of money being spent on commercials is ridiculous. Maybe we should look at this campain finace thing again. $2.3 billion alternatively spent on something like education or healthcare sounds good to me.
Yes, I agree that the money could be better spent. However, how are you going to get the support for better spending if you can't get your campaign intentions recognized by the majority? It's rather cyclical. What are the options?
You're right. I guess I just wish that we could level the playing field so everyones intentions would have a an equal opportunity.
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