This post is a little after-the-fact, but I just wanted to quickly comment on the amount of sexism that was evident in the commercials during the 2010 Superbowl.
Here is one ad that I found particularly frustrating:
And here is a spoof that was made in response to it:
I just wanted to draw attention to the gender stereotypes and sexism that pervade our media. Most of the time we don’t even realize that what we are watching is acting to reinforce societal gender roles and discrimination.
So next time you are watching a commercial or television program, consider the message. How does it depict the relationship between women and men? And why do people find many of these types of ads humorous?
Commercials, television programs and other advertisements affect our perceptions of societal roles. So next time you laugh at a beer commercial with women wrestling in bikinis or a car commercial with men complaining about women, consider how you are participating in and helping to reinforce gender discrimination.
